The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue-one with far less competition . . . .

Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing, and monetizing podcasts in any industry.

This indispensable guide explains exactly how to:

Book a lineup of dream guests • Master the art of interviewing and hosting • Automate scheduling, reminders, invitations, airing tables, and more • Manage the creative side, including making intros and outros, designing artwork, and editing episodes • Handle technical details, such as setting up a podcast website, hosting services, and iTunes, Stitcher, and Google Play • Promote your show and guests using